Ad Campaign: Dress UP
Goal: To design an ad-based campaign for Castle Couture that will portray their classy and upscale selection, in a sweet and captivating way. I chose to do this using little girls as models, introducing a touch of charm to the elegant finish. Using the line, “Dress Up” enables me to attract the viewer’s eye as well as imagination, a fantasy of children in frilly, flowered, and flowing garb.
Targeting: A female audience ranging from teenager and on, all of whom can relate to the cherubic beauty that the picture and the message relay. The ads feature a sophisticated layout as befits the collection, subtly interwoven with
playful spirit and bridal fancies. While some women can’t relate to the body types and figures that models often possess, most can relate the idyllic eyes of a child ensconced in satin, swathed in lace, and aglow with dreams.